Chapter 9 Applications

2.1
Coca Cola: convenience, easily found at gas stations and stores all over
Car stereo: specialty, many different types of stereos usually only bought for certain characteristics that are desirable to the consumer such as features like cd player or speakers included, sub woofers included, bass and treble adjusters, etc.
Winter coat: shopping, I would consider this heterogeneous because there are many different types and certain features such as length of the coat, warmth of the coat, style of the coat for skiing and outdoor activities or for dressy occasions
Pair of shoes: specialty/shopping, same reason as above. Shoes are highly heterogeneous products as there are several styles and that would be the main factor in deciding
Life insurance: unsought, not something many people think about purchasing or desire purchasing.
Blue jeans: shopping, again many varieties and styles to choose from.
Fast-food hamburgers: convenience, McDonalds and Burger Kings are located far and wide!
Shampoo: convenience/shopping, easy to find, typically inexpensive but there are certain things that draw people to specific shampoos such as volumizing, smoothing, conditioning, for color treated hair and more.
Canned vegetables: convenience/shopping, fairly homogeneous typically only differentiated by price.
Curtains: unsought/shopping, not something most people typically go shopping for, but could also be a shopping product as there are many types and styles for people to choose from should they desire new curtains.

4.2
Hormel uses its website to promote its brands by offering recipes for many of them as well as having many different options such as snacks, weeknight meals, convienent meals, weekend meals, etc and having links to specific brands websites. I would say the website focuses more on the brands available and less on Hormel as a company. Spam seems to embrace the joke and portrays itself as a hip food alternative. They have contests for new recipes for Spam and they have a large popularity in Hawaii. They have museums as well as Spam mobile which travels around the country. Because SPAM has been the source of jokes people know the name and may be curious about how it actually tastes.

5.1
Looking at a Joy dishwashing liquid's packaging, we see that it is plastic and protects the soap inside as well as of course containing the soap, the bottle promotes the product as it says Extra cleaning power!, ultra concentrated with bleach alternative as well as stating its citrus burst smell. The packaging is similar and recognizable as a dishwashing soap and similar to other smells that the Joy brand carries. The shape of the Joy bottle is contouring for ease in dispensing the soap, the plastic top facilitates allowing small amounts of soap and not over pouring. The plastic container and the recycle sign allows for recycling of this product's container once the soap has been used up.

6.1
Countries Levis is in include Belgium, the Czech Republic, Denmark, Spain, Finland, France, Greece, Hungary, Italy, Ireland, Norwary, Netherlands, Poland, Portugal, Sweden, UK, Argentina, Brazil, Chile, Colombia, Mexico, Ecuador, Paraguay, Uruguay, Peru, Venezuela, Australia, China, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Phillippines, Pakistan, Singapore, Taiwan and Canada. Differences between US and UK are that there are different trends in the jeans wear, more styles for the UK. The UK site seems more geared at young adults and trendsetters with music and flashy graphics, the US site seems more family oriented.