5 Observations Tipping Point

1. Good examples of the phenomena and how similar they are to disease catching, interesting comparison.
2. Interesting how he describes teen smoking as inevitable and should be considered benign.
3. I like the stickiness factor, it’s a good way to describe that catchiness.
4. Airwalk essentially sold out and became mainstream instead of being a unique trendy hip brand.
5. The three key factors he describes are interesting factors in the popularity of something as well. Connectors, mavens and salesmen all influencing the actions of others to gain the popularity of something.