Chapter 12 Review and Applications

Chapter 12

2.1
What kind of marketing channel functions can be performed over the Internet? Why do you think so?

Transactional functions, logistical functions and facilitating functions are the three marketing channel functions of these three using the Internet these days all of them can be done. Mostly though I would say transactional and facilitating functions would be performed. Contacting and promoting to potential customers as well as advertising to solicite new customers are done with ease via the internet using borders on web pages, contacting using emails and follow up emails from orders. Facilitating functions can also assist in gathering information about other channel members and consumers, financing can also be done using the internet. So much can be done electronically these days so storing, sorting and distribution can also somewhat be done using the internet as well at least keeping track of orders as well as inventory.

3.1
Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers' market produce, and stereo equipment. Now construct alternative channels for these same products.

Candy bars: Retail or wholesale
Tupperware: Retail or Using an agent
Nonfiction books: Retail or wholesale
New Autos: Retail or alternatively perhaps an agent
Farmers' market produce: Direct or possibly retail
Stereo equipment: Retail or wholesale