Chapter 10 Questions

Ch 10
5.1
Some products that have had some time gaining in popularity due to complexity, compatibility, relative advantage, observability, and/or trialability. Crystal Pepsi is an example of trialability that failed. No one grabbed onto the idea of Crystal Pepsi. A product that has gained in popularity through observability are the Ed Hardy brand as well as Seven jeans brand. These have been around for some time but because of their high cost they have only gained in popularity through celebrities wearing these brands. Complexity products such as a picture phone that came out in the 1960’s was too complex for a market that wasn’t ready for that product.
5.2
I would say I typically follow the early adopters or early majority when it comes to my adoption behavior. I tend to see what other people are saying about new products before I jump right in but I do like new, exciting technologies and like to be on the fore front of these things.
6.1
Cheerios is offering benefits to new parents, for kids, for families and for adults. They have new flavors and boast the health benefits that cheerios provides. They even have a plan to lower cholesterol and coupons to help you purchase cheerios to do that. They have different fun recipes that include their brands as well.