Chapter 2 Cirque du Soleil

Chapter 2: Cirque Du Soleil

1.
Strength: Only show of its kind, strong presence in Las Vegas and other places, diverse workers, creative concept

Weakness: Cirque du soleil will need to continue its creativity and originality and ensure that they are always providing a unique and strong impact on viewers, a need for many performers,

Opportunities: Travel to more venues, have a wider impact worldwide, more shows going on simulataneously, have more permanent theatres

Threats: Other shows trying to compete or duplicate what Cirque does, less expensive productions trying to take spots in Vegas.


2.
Keys to Cirque Du Soleil’s competitive advantage would be that they have a strong presence and well known for their dramatic performances. They have two strong leaders and longevity that proves they are a force to be reckoned with. There originality also makes them a key player in this industry. They really do not have anyone that puts on a show like they do.

3.
Cirque Du Soleil has a unique appeal that has become recognizable to many. The names of their shows are unique and memorable, the costumes they choose and the custom designs they have developed give them an original presence. Cirque chooses where it wants to perform and has an elite group of performers. Cirque Du Soleil has to develop new shows, choose past shows, and have enough performers to go on tours. They have had the opportunity to choose which venues in Vegas they would like to perform at and how they will be advertised. Cirque has become so well known that they have to come up with new, exciting things to keep viewers intrigued.