1. This could be useful to a researcher as it looks at how individuals view change, excitement, new things.
2. It could tell whether the person seeks new fashions or is more interested in classic things.
3. This could allow a researcher to target a person or group of people that fall into a category on specific things such as new fashionable items if someone is an Experiencer/Innovator.
4. This could help a researcher find people who are change leaders and market to them specifically.
5. It shows what motivates people and that can be helpful in deciding how to market a product to a group.
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