Chapter 3 Review and Applications

Chapter 3
2.4
To a certain extent I do believe that a code of ethics can influence an employee’s behavior at the workplace. As mentioned in the text, it states that business ethics are shaped by societal elements, so I believe that employees have their own ethics in a sense prior to working for an organization and no code of ethics will have that dramatic of an impact on how the employee chooses to act.
5.1
a. Bally’s Health Clubs: targeting this demographic by providing special classes that focus on the aging population, things that will benefit them as well as how much this will cost as they get older and retire their finances may be lower, will these programs be covered by insurance.
b. McDonald’s: instead of focusing advertising on the newest happy meals they could factor in what types of meals and things the older population will value, salads, diet conscious food.
c. Whirlpool Corporation: perhaps more business for this company as the population ages and has more aches and pains, and more disposable income to purchase such pools.
d. The state of Florida: as this population ages they may decide to spend their winters in the south in states such as Florida. Florida needs to take this into account and perhaps develop more real estate to accommodate the number of aging individuals.
e. Target stores: providing products that this population would value such as facial creams for lines and aging, fishing and relaxing activities that the aging population would enjoy, pricing that fits with their budgets.
9.3
Both Pfizer and Sanofi-Aventis are having troubles with their obesity drugs. Both have suspended further work on their weight loss products. Both seem to be more risky than beneficial. As for the effect on market share, I do not believe that since neither of these products had been fully on the market that the share for these products would have been impacted. Had both products been on the market, sales for both products would definitely lower due to the negativity associated with these products. When products are given negative press it seems that instantly sales and market share decrease.