Tuesday, November 11, 2008

CAN-SPAM Act Observations

1. Fairly vague requirements, subject lines could include Hi and be from someone that is trying to sell you a product but the subject line does not portray that.
2. I have opted out of receiving emails and have continued to received them.
3. How well is this being enforced, many people just erase unwanted messages instead of forwarding them on to be investigated.
4. Webpage is a few years old and the law may be updated at this point.
5. How are they enforcing this act other than to investigate what is forwarded to them, seems there are a lot of loop holes in this act.

1 comment:

Jim D. said...

Yes, the FTC (Federal Trade Commission) updated the CAN-SPAM Act in the past 12 months, but the original provisions still apply. New topics addressed include those listed below. (Source: http://www.gowholesale.com/content/2008/05/20/breaking-e-mail-marketing-news-can-spam-act-update/)

(1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.

(2) the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements.

(3) a “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial e-mail display a “valid physical postal address.”