1. Very human oriented. People over companies, feelings, emotions.
2. Valuing the market and using their opinions rather than thinking the company knows who their market is, ask the actual market!
3. Peer to peer recruitment-surveys, photojournalists, field teams
4. 2 younger women connecting with the "cool" youth to find trends before they hit big
5. Value the youth viewpoint and use it to assist their clients in marketing their products.
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